Merope Asset Management’s First Investment in Rome
28 Settembre 2021
Milan, 9th of June 2022
Merope Asset Management, a real estate investment and development company founded by Pietro Croce, announced today that RH, the leading luxury home furnishing brand in North America plans to open RH Milan, The Gallery at the Historic Palazzo del Principe di Piombino, at 56 Corso Venezia, one of the most prestigious streets in Milan.
The Palazzo del Principe di Piombino, acquired by Merope Asset Management in April 2020, is a unique landmark in the city center of Milan and will host the first RH Design Gallery in the Italian market.
RH Milan will have in excess of 5,500 square meters, or approximately 60,000 square feet of interior space plus a magnificent courtyard and garden with more than 1,000 square meters, or approximately 11,000 square feet. Merope and RH will partner in the reimagination of the historic Palazzo with the goal of restoring its heritage and architectural details while achieving the highest sustainability standards. The Gallery will present collections from RH Interiors, RH Contemporary, RH Modern, RH Outdoor, RH Beach House and RH Ski House, and will include an RH Interior Design Studio, offering interior design services and installation. RH Milan will also include a grand courtyard restaurant with a retractable glass roof, a Wine Bar, plus a Champagne & Caviar Lounge.
RH Chairman & CEO Gary Friedman stated, “We are inspired to have the opportunity to partner with Pietro and Merope to reimagine this magnificent Palazzo and restore it to its former glory. At RH we subscribe to the principals of Vitruvius, that the most pleasing environments are a reflection of human design, a study of balance, symmetry and perfect proportions. The Palazzo del Principe di Piombino is an authentic expression of those principles, and we are honored to introduce our brand to the design capital of the world in this extraordinary historic building.”
Pietro Croce, Founder and Chief Executive Officer of Merope Asset Management, commented: “We are honored to work with Gary and the RH team to give new life to this exceptional asset. The agreement with RH confirms Merope’s strategy of being able to attract to its unique and trophy properties the highest brands in the world. We are convinced that the RH gallery in Milan will be the place-to-be in this vibrant city”.
To view the depth and dimension of the RH brand inclusive of its inspiring Galleries, Restaurants and unique immersive experiences, visit https://rh.com/galleries
